Valery Silva

Valery Maya manages social media for Maddison Contemporary Dance, shaping the company’s voice across Instagram, Facebook, LinkedIn, TikTok, and Pinterest to showcase its artistic vision and deepen community connection. In this role, she plans content calendars, scripts and edits short-form videos, designs graphics that align with brand aesthetics, and curates behind-the-scenes moments that bring audiences closer to the creative process. Valery partners closely with dancers, choreographers, and staff to translate rehearsals, premieres, and outreach programs into compelling digital stories that build loyalty and expand reach.

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Valery first discovered her passion for digital storytelling while managing her church’s social channels, where she witnessed how thoughtful creativity can bring people together across backgrounds and generations. What began as volunteering—capturing testimonies, promoting events, and celebrating community milestones—evolved into a calling: to use media as a tool for connection and impact. That early experience shaped her approach today: lead with purpose, highlight people, and let authentic stories do the heavy lifting.

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Currently pursuing a degree in business, Valery blends right-brain creativity with left-brain strategy. She studies audience insights, tests content formats, and tracks performance metrics such as engagement rate, reach, and click-throughs to guide decision-making. From launching platform-specific series (e.g., rehearsal reels on TikTok, program spotlights on LinkedIn, mood boards on Pinterest) to refining captions for clarity and accessibility, she approaches each channel with intention. Her goal is simple and ambitious: help more people discover contemporary dance, and make them feel like they belong in the conversation.

Grounded in her faith, Valery views her work as a way to use the gifts God has given her—to inspire, uplift, and shine light through media. That perspective informs everything from her tone of voice to the partnerships she seeks, prioritizing content that celebrates artistry, elevates community stories, and invites audiences to participate—whether by attending a performance, sharing a post, or supporting an outreach initiative. She also values inclusive practices, like adding alt text, captions, and clear calls to action so content reaches and resonates with more people.

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In addition to day-to-day posting, Valery helps coordinate campaign timelines, collaborates on cross-promotions with local creators and arts organizations, and maintains brand consistency through style guides and content pillars. She is skilled at transforming raw footage into cohesive narratives, managing tight turnarounds before premieres, and keeping stakeholders aligned through shared planning tools and analytics summaries.

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Contact

For inquiries about social media management or collaboration opportunities, Valery welcomes you to reach out directly via email: valery.silva0920@gmail.com

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